Garth remains one of the few artists that does not support selling or streaming his music via Apple Music and Spotify. This evolved to a broader conversation about the way digital music providers are not fairly compensating the singers and songwriters who compose it. Trust me. Songwriters are hurting. So, I applaud Miss Taylor and I applaud everyone for standing up for the songwriters, because without them, music is nothing. Even though Garth does not have a YouTube channel, fans and media organizations have uploaded over , of his music videos, live performances and interviews to YouTube. They were all fired up. So young! Since , Garth also has his channel on Sirius XM.
Two new music services diverged in the woods at a familiar fork—one is going for convenience and one is going for fidelity. The services from both the music industry veteran and the search giant-turned-media-aggregation hub feel pretty familiar. Neither one is likely to "save" the music industry, but their differing strategies reveal where music-as-commodity is at these days. It seems as though YouTube is placing a hedged bet on consumer inertia, while GhostTunes is betting on artist-first consumption of mass-market country music. As with Spotify, users are able to download videos, playlists, or whole albums to play offline, and in the background on their mobile devices. When your internet connection is up for it, Google Play's music streams at "up at kbps," Matt McLernon, a spokesperson for YouTube, told me after checking with the Google Play team. The base level you're getting off of YouTube, though, is closer to k AAC audio , regardless of the quality of the video. In this way and also in how it compensates artists, YouTube's new service is self-described as a lot like Pandora and Spotify. YouTube, which is taking advantage of its massive user base, is making the opposite bets that GhostTunes is. Garth Brooks's new musical distribution system launched just as Taylor Swift was making her high-profile escape from Spotify.
But it's not the streaming service that's in his line of fire. It's YouTube. And Brooks doesn't mince words when sharing his opinion, either. They're not paying anything either, and people are getting millions and millions and millions and millions of views, and they don't get squat. Trust me. They were all fired up," Brooks adds. You don't. That's why, Brooks says, he's in favor of Swift and others who have made bold and proactive moves in removing their music from streaming services. The superstar is hoping for a revolution of sorts among songwriters, producers and artists, but he admits it will require some giants in the industry to follow suit.