Their new video for the song All Together Now isn't about being flashy. It's about hope in the time of coronavirus. His illness was relatively mild, but his wife Kristin fought a frightening battle. Kulash's family recovered, but left the singer contemplating a scary and unknowable future. Inspired by his neighborhood's nightly cheer for essential workers, Kulash remotely pulled together his bandmates to write and record All Together Now. There are no gimmicks, just footage of the band creating the tracks for the song, but it carries a tremendous emotional weight. This may simultaneously be OK Go's most stripped down and poignant music video ever. The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives. Be respectful, keep it civil and stay on topic.
The rock band OK Go has earned considerable fame for their creative but often low-budget music videos , most of which have been promoted through Internet video sharing sites like YouTube. Perkins, Scott Keiner, and Todd Sullivan. In , Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. You want to do creative things for a living.
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It has 33, views on YouTube by late Wednesday afternoon. All have since recovered. Band members all recorded their parts in quarantine and with editor Geoff Shelton stitched them together; at one point keyboardist Andy Ross plays a child's piano in what appears to be a playroom. Kulash describes the sound as "more somber" than some of OK Go's poppier tracks and said the song is mostly about hope and change, or at least the possibility for it. The video ends in a tribute to Los Angeles health care workers; viewers are invited to make donations to Partners in Health, an organization that helps provide healthcare to people in need.
The band, which formed in , shot to viral fame in with the Grammy-winning one-take video for Here It Goes Again, which saw them performing an elaborate dance routine on treadmills. But their latest production is a little bit more pared back. As the world went into lockdown, OK Go — Damian Kulash, Tim Nordwind, Andy Ross and Dan Konopka — decided to sum up the mood by taking to their various living rooms, garages and wardrobes to record a song in isolation. And the lockdown video is pretty relatable too, for viewers that have become pros with Zoom calls. One thing was clear — it needed to be very organic, this is not the time to bring out the synths and renditions of dubstep.