Sponsored content allows you to share your message with Linkedin members beyond those who are following your company. The one distinction is that it is labeled as sponsored content so as not to be deceiving to those reading it. You can add Linkedin Lead Gen Forms to your sponsored content to display a call to action button to collect qualified leads from people who read your content see image above. With Lead Gen Forms you can invite people interested in your event to sign up through a form on Linkedin to receive tickets. It is the ideal tool to deliver highly personalized messages and boost conversions. Want to drive attendance to an event or increase downloads? This is the tool to get your message to your most valuable customers. Dynamic ads use LinkedIn member information to personalize the ads to each individual. They are specially good for raising brand awareness, establishing a LinkedIn presence and driving leads. These are the ads you can see at the top and in the right side of you feed on desktop.
Website Demographics: LinkedIn’s New Analytics
LinkedIn ad specs
Video ads are one of the most popular ad formats on LinkedIn , probably second just after Sponsored Content. When it comes to configuration and segmentation, they are relatively easy to set up, but one thing is for sure. The video production can be quite expensive! For this reason, I decided to make a collection of LinkedIn Video ads so you can get some inspiration, and also an idea of what works best on the platform. As we already mentioned, producing a video is quite more complex and expensive than a simple banner for Sponsored Content. For this reason, it is important to have a clear understanding of the type of video and Marketing messages that users consume on LinkedIn.
LinkedIn Video Ads Collection
Though these two platforms definitely have mass appeal and even have larger audiences, LinkedIn Ads has exceptional benefits that will help certain brands meet specific business goals. Then the section you want to jump to is:. To create lead gen ads on LinkedIn, go to your campaign manager. You can then choose the ad format that you want to use for your campaigns. You can choose from single image ads, carousel image ads, video ads, or message ads. The next step is creating the ad campaigns themselves. First, create the ad like you normally would, naming it, adding in text, and choosing an image. This is a two-step process. Next, choose what information you want leads to fill out to submit the form.
With million users , and 63 million of them in decision-making positions, LinkedIn could be a powerful platform to reach millions of people in your industry. And the best part? A huge portion of your target audience is in a position to make executive decisions about what purchases their business makes.